See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Knoxville’s diverse economy—from the University of Tennessee’s bustling campus to the healthcare workforce at Covenant Health and the research community around Oak Ridge—means your business serves customers with varying payment preferences. Our system automatically applies a small service fee to all card transactions, but when a customer chooses to pay with cash, the service fee is waived, giving them a genuine discount. You keep the full sale amount—no more paying out of pocket for card fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
For Knoxville businesses navigating high-volume cash environments—from Market Square restaurants during peak season to retail shops near the University of Tennessee campus—drastically reducing or eliminating credit card processing costs is a game-changer.Increase Profit Margins
Knoxville’s service industry workforce, including healthcare workers at Covenant Health and UT Medical Center, students around Cumberland Avenue, and hospitality staff at downtown entertainment venues, expect seamless payment options. A cash discount program lets you keep more of each sale without raising prices—critical when competing in Knoxville’s active tourism and retail market.Encourage Cash Payments
Knoxville’s neighborhoods, from the Old City’s cash-loving bar scene to South Waterfront markets and student-heavy zones, show strong cash preference—especially around major events like Neyland Stadium game days when 100,000+ visitors flood the city. Incentivizing cash transactions reduces chargebacks and accelerates payment certainty.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
In a city with diverse business ecosystems spanning Bearden retail, West Knoxville financial services, and research operations at Oak Ridge, staying aligned with card network rules and consumer regulations protects your reputation and customer trust.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue in your Knoxville business—without disrupting your operations or customer experience.
CashVue’s Cash Discount Program is designed for Knoxville’s diverse merchants, from Market Square retailers and Old City hospitality venues to healthcare facilities and University of Tennessee area businesses that process high volumes of cash daily.
Contact Us Today to eliminate processing fees and maximize your margins across our cash-heavy market.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. Knoxville businesses—from Market Square restaurants to retailers along Gay Street to the many service providers supporting UT’s campus—can confidently implement this strategy without regulatory concern.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This approach is especially valuable for Knoxville’s healthcare and hospitality sectors, where cash-paying patients and visitors from surrounding East Tennessee communities expect transparent pricing.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Whether your business operates in the Old City entertainment district, serves the large student population around Cumberland Avenue, or caters to game-day crowds at Neyland Stadium events, signage ensures compliance and customer clarity.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Knoxville accounting professionals are familiar with cash discount structures, and your financial reporting remains straightforward and audit-ready.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In Knoxville, this includes the university-adjacent businesses on The Strip, tourism-focused operations in Market Square and the World’s Fair Park area, and the many small retailers in Bearden and West Knoxville who serve both locals and the steady stream of regional visitors drawn to East Tennessee’s hub market.
